Purplekaddu.com, Shivinc.com and Shivinc.in are domains owned by Shivinc Food Sciences Private Limited (referred in brevity as “SFSPL”). Please read our Privacy Policy to know about how we treat personal identifiable collected from visitors and users of our websites.

SFSPL recognizes and values privacy of it’s users, visitors, customers, and others (collectively or individually referred to as "Users") who use Purplekaddu.com or other web sites owned or operated by SFSPL (also referred to as the "SFSPL Sites"). This Privacy Policy details important information regarding the use and disclosure of User information collected on the Purplekaddu.com or other SFSPL Sites. This Privacy Policy provides to help you make an informed decision about whether to use or continue using the SFSPL Sites.

This Privacy Policy is incorporated into and is subject to the SFSPL Terms of Use. Your use of the SFSPL Sites and any personal information you provide on these Sites remains subject to the terms of this Privacy Policy and our Terms of Use.

Please note that any video, image, or other content posted at the direction of Users onto the SFSPL Sites become published content and is not considered personally identifiable information subject to this Privacy Policy.

Personal Information

• User Provided Information: You provide certain personally identifiable information (such as your name and email address) onto SFSPL Sites when choosing to participate in the service of “Discussion” and /or various other activities which may be provided on the SFSPL Sites such as uploading videos, posting messages in our forums or in the video comments section, entering contests or sweepstakes, taking advantage of promotions, responding to surveys, or subscribing to newsletters or other mailing lists. However, as stated in our “Terms of Use” it is hereby re-iterated for clarity that the “Discussion” feature is a third party service and information collected is stored on their server, please refer to their Privacy Policy/statement and Terms of Service/Use and SFSPL does not have any access, control over their server or your information stored by them which you hereby understand before you use the service and we consider our acceptance on such use.
• Cookies Information: When you visit the SFSPL Sites, we may send one or more cookies - a small text file containing a string of alphanumeric characters - to your computer that uniquely identifies your browser. We use both session cookies and persistent cookies. A persistent cookie remains after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser help file directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the SFSPL Sites may not function properly if the ability to accept cookies is disabled.
• Log File Information: When you use the SFSPL Sites, the servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol ("IP") address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.
• Clear GIFs Information: When you use the SFSPL Sites, we may employ "clear GIFs" (a.k.a. Web Beacons) which are used to track the online usage patterns of our Users anonymously (i.e., in a non-personally-identifiable manner). In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients.

Use of Information

• If you submit personally identifiable information to us through the SFSPL Sites, then we use your personal information to operate, maintain, and provide to you the better features and functionality on our Sites.
• Any personal information or video content that you voluntarily disclose online (on discussion boards, in messages and chat areas, within your public profile page, etc.) becomes publicly available and can be collected and used by others. Your name/account name (user name) is displayed to other Users when you upload content or send messages through the SFSPL Sites and other Users can contact you through messages and comments. Any content that you submit to the SFSPL Sites may be redistributed through the internet and other media channels, and may be viewed by the general public.
• We do not use Your email address or other personally identifiable information may be used to send commercial or marketing messages or specific program or feature for which you will have the ability to opt-out. We may, also use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major SFSPL Site changes or for customer service purposes).
• We use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous User usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the SFSPL Sites and to create new features, promotions, functionality, and services by storing, tracking, and analyzing User preferences and trends.
• We use cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the SFSPL Sites; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in promotions, sweepstakes, and contests.

When Information Disclosed

• We provide personally identifiable information and non-personally-identifiable information to our subsidiaries, affiliated companies, or other businesses or persons for the purpose of processing such information on our behalf.
• We do not share your personally identifiable information (such as name or email address) with other, third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out.
• We do share non-personally-identifiable information (such as anonymous User usage data, referring / exit pages and URLs, platform types, number of clicks, etc.) with interested third-parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the SFSPL Sites.
• We may release personally identifiable information and/or non-personally-identifiable information if required to do so by law, or in the good-faith belief that such action is necessary to comply with Indian laws or respond to a court order, subpoena, or search warrant.
• SFSPL also reserves the right to disclose personally identifiable information and/or non-personally-identifiable information that SFSPL believes, in good faith, is appropriate or necessary to enforce our Terms of Use, take precautions against liability, to investigate and defend itself against any third-party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of our web site, and to protect the rights, property, or personal safety of SFSPL, our Users or others.

Your Choices

You may, of course, decline to submit personally identifiable information through or on the SFSPL Sites, in which case SFSPL may not be able to provide certain services to you. You may update or correct your personal profile information and email preferences at any time by visiting your profile page. Please note that comment uploaded by Users onto the “Discussion” service on SFSPL Sites cannot be removed and remain subject to our Terms of Use.

To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your unique password and account information at all times.

Please contact SFSPL with any questions or comments about this Privacy Policy, your personal information, your consent, or your opt-in or opt-out choices.

Third-party Advertisers, Links to Other Sites

SFSPL allows other companies, called third-party ad servers or ad networks, to serve advertisements within the SFSPL Sites. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the SFSPL Sites. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.

SFSPL does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. However, please note that if an advertiser asks SFSPL to show an advertisement to a certain audience (for example, men ages 18-34) or audience segment (for example, men ages 18-24 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of the SFSPL Sites; such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you.

You should consult the respective privacy policies of these third-party ad servers or ad networks (see links below) for more information on their practices and for instructions on how to opt-out of certain practices. SFSPL's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

Our Data Security

Unfortunately, no data transmission over the Internet can be considered 100% secure. SFSPL uses commercially reasonable efforts while renting the servers on which it host’s its Sites to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to SFSPL and you do so at your own risk. Please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of the physical, technical, or managerial safeguards adopted by the server hosting party.
If SFSPL learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. SFSPL may post a notice on the SFSPL Sites if a security breach occurs.

Children’s Privacy

Protecting the privacy of young children is especially important, SFSPL does not knowingly collect or maintain personally identifiable information or non-personally-identifiable information on the SFSPL Sites from persons under 18 years of age, and no part of our website is directed to persons under 18. If you are under 18 years of age, then please do not use or access the SFSPL Sites at any time or in any manner.

Note for International Users

SFSPL Sites are intended for Users in India. If you are a User accessing the SFSPL Sites from the European Union, United States, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from Indian laws, please be advised that through your continued use of the SFSPL Sites, which are governed by India laws, this Privacy Policy, and our Terms of Use, you are transferring your personal information to the India and you consent to that transfer.

In the Event of Merger, Sale, or Bankruptcy

In the event that SFSPL is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your personal information is treated, transferred, or used.

Changes and updates to this Privacy Policy

This Privacy Policy may be revised periodically. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Privacy Policy in effect when we received the personal information you provided. Your continued use of the SFSPL Sites constitutes your agreement to this Privacy Policy and any future revisions.

Contact Information

Please contact SFSPL with any questions or comments about by writing to connect@purplekaddu.com